Jay-Z (& Rihanna) Launch Budweiser’s “Made For Music” Campaign (Video)

blame it on Illy July 10, 2013

Budweiser launches its global music campaign “Made For Music,” with a filmic black and white thirty second spot featuring JAY Z amongst a host of creators and artists from around the world. The spot is set to JAY Z’s “PSA” and was shot by director Mark Romanek. It captures the creative spirit of a global generation, showcasing the many ways people create and are punctuated with a bold super that expresses the ethos of the work, “It begins and ends with what you make.”

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