Jay-Z To Launch “GOLD JAY Z” Fragrance

blame it on Shake November 1, 2013
jay-z gold

On top of launching his Holiday Capsule Collection (which includes those ridiculously priced Hublot watches) with Barneys New York, Jay-Z is stepping foot in the fragrance business.

After reportedly rejecting 3,200 possible names, Hov decided to go with GOLD JAY Z for his first men’s cologne.

Inspired by an icon, the white fougere fragrance is perfected through a layered blend of yellow ginger, white cardamom, and grapefruit with a hint of blueberry. At the heart, a refined infusion of violet leaf, cypress, lavender, and luxurious vetiver with a thread of pink pepper gives a tailored, modern signature. A rich note crafted with golden amber, patchouli, teak, and bourbon vanilla give a final shot of gilded sensuality.

TOP: The brightness of Sicilian Bergamot and ginger warmed with Cardamom.
MID: Masculine vetiver and teak wood mingle with the spice of pink pepper.
BASE: Rich amber and sensual myrrh are smoothed with bourbon vanilla

Holding a price tag between $39-79, GOLD JAY Z will be released on Black Friday (November 29th).