CIROC: The Toast of the NBA

blame it on Shake November 20, 2013
ciroc nba diddy

Puff’s stock is getting yet another boost. Earlier today it was announced that CIROC Ultra Premium Vodka and the National Basketball Association (NBA) have come to terms on a multiyear marketing agreement and revealed “The Toast of the NBA” campaign. As part of the deal, CIROC will take the lead in helping fans nationwide celebrate responsibly.

I’ve been a fan of the NBA all my life and am excited to build a greater relationship for CIROC Vodka with this growing entertainment platform. Life is filled with moments of celebration and nothing brings people together in celebration quite like sports. With CIROC I hope to elevate these moments and help champion social responsibility among fans. – Diddy

Mr. Combs and CIROC will be working closely with the NBA throughout the season, looking to improve the lifestyle aspect of the NBA All-Star Game and NBA Playoffs with different social media programming, contests, visual public service announcements starring NBA talent and more.