adidas Confirms Kanye West Partnership

blame it on Shake December 3, 2013
kanye west adidas

Last week, in one of his many interviews, Kanye West revealed he left Nike and decided to go with adidas for future releases. “I took the adidas deal because I have royalties and I have to provide for my family,” said the outspoken Chicago artist. After being asked if it was official by Angie Martinez, Ye offered up one of his mumbled-responses that included him being the “Tupac of product” (… yeah).

Thanks to a statement from adidas, the deal can now be labeled official.

For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.

Now if the deal is really worth the reported $10 million is another question.