The Pharrell-produced cut “Reach Out Richard” off Mayer Hawthorne’s latest album, Where Does This Door Go, gets the visual treatment. Not your normal treatment though, as director Henry Demaio decided to make use of the GoPro technology and bring something fresh to the table.
I had the idea to create a circular stop motion effect in a live setting, thinking it would be an interesting twist on the usual live performance video. It sounded like a fun way to involve the crowd in the process, as well as possibly immerse the viewer in the live experience — almost putting them on stage.
The clip also features 8mm home movie footage from Hawthorne’s childhood as a reference to the track’s muse: his father.