While out at the 2014 Consumer Electronics Show (CES) showcasing his new SMS Audio line for the new year, Complex chopped it up with Curtis where he revealed the answers to numerous questions.
On his SMS Audio headphone line:
I’ve launched SMS in 59 countries. We pretty much turned it into Adidas. Nike is strong in America, but internationally, Adidas has soccer. Huge. It’s a lot of different things and territories. I don’t know if it has a connection with my touring at those territories. If you’ve had huge success out there in the hip-hop culture over the past decade, you have the ability to tour in areas that weren’t open markets before.
On Complex’s open letter to Jimmy Iovine to have Pharrell produce his next album:
I respect Pharrell as a producer and like a lot of material from different people. But I haven’t had a project come out with one producer. Get Rich or Die Tryin’ didn’t have one producer. The Massacre or none of my other material either. I’m flattered that Complex would put that out publically, but when you guys say what you would want, I don’t give a fuck what you would want.
On the release of Street King Immortal:
There’s an album I am putting out before Street King Immortal. The title is called Animal Ambition. It’s an untamed desire to win. The record is overall about prosperity, ambition, and has an entrepreneurial energy—it’s all from a distorted perspective.
Finally, he touches on G-Unit and if he’ll ever work with Game:
G-Unit is something that I built, with the momentum of 50 Cent and the music I created. They had the opportunities. The object was to grow it outside from the people that was around me, but people change and won’t stay the same. As relationships grow older, everyone is off into their own little things. Unless you gonna hold them into the way they think like—“you better not think you gonna do something else,” like that—that was the Death Row motto. They kept them in check so they didn’t move out of the way. And if you don’t do that because you wanna see them grow to their highest potential, and they don’t want it: Where is it?
I haven’t had communications with Young Buck since he been out of jail. I’ll never work with Game.