Before they perform their duet at the GRAMMYs this Sunday, the Carters landed another gold star in their ongoing dominance in the music industry. Landing the cover of Billboard’s latest issue, JAY Z and Beyonce share the top spot of their annual ‘Power 100’ list of the music biz’s most influential players.
Leveraging their star power to release new albums in unprecedented ways—Jay Z through Samsung and Beyoncé through iTunes—they instantly changed how the industry and fans thought about interacting with music. He gave his album away; she charged a premium price for hers. But they both used the element of surprise to restore the excitement that used to accompany a new release, before that impact was dulled by the endless thunder of carefully plotted promotion.
In short, they proved that content truly is king. Or, in this case, king and queen.