With the 2014 NBA Finals kicking off tonight the newest acquisition of Apple have already gone to work, first by calling Dr. Dre during their annual WWDC and now with this “short story”-style clip on how today’s top sports stars “prepare for greatness.” In actuality, this is just a long advert for the Beats’ new SOLO2 and Studio headphones, but using their trademark grandiose flair for the dramatics. Check it out above.
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