Common & No I.D. Break Down ‘Nobody Smiling’ In Interactive Video

blame it on Shake July 22, 2014

On top of delivering one of the best albums of the year thus far (and one of his best, personally) with Nobody Smiling, Common takes it a step further and releases a special interactive video with the album’s co-star, producer No I.D..

Instead of releasing 80284 vlogs that eventually equates to just five minutes of useful footage, the two Chicago legends decided to sit down in front of the camera and speak in length about the album’s creation and meaning, offering the viewer a chance to pick and choose the direction of their conversation. Making use of Interlude‘s fancy technology, you’ll be able to decide which songs from the album you’d like to hear about. In whatever order you choose.

Dope, right?

Nobody Smiling is available now on iTunes and in stores everywhere. Have a Spotify account? You can stream the LP below as well.