Directed By Andrew Litten.
Big K.R.I.T. kicked off his Cadillactica campaign in style with his Rico Love-assisted single “Pay Attention” and will be taking the music on the road with it’s accompany tour.
Although the follow-up to 2012’s Live From The Underground is still without an official release date, the Mississippi native plans to keep fans in the loop with The Making of Cadillactica. A new series that doesn’t take a rocket scientist to understand what it will entail.
On the debut episode, K.R.I.T. offers behind-the-scenes action of the creation of the Jim Jonsin-produced lead single. Check it out above.
