As is the norm, the NBA connected with a rapper to help them kick off the season’s return, and this time around they tapped Lonnie to provide some words of wisdom during their new spot. Called “Roll Call,” the advert will debut during the preseason game between the Miami Heat and Cleveland Cavaliers (Adam Silver & Co. are trolling already) tomorrow (October 11th).
PREVIOUS: ‘NBA 2K15’ Knows What The “Scenario” Is