Already landing a placement in the upcoming film by Chris Rock, Top Five, Kendrick’s latest single will now serve as the the official theme song for the NBA’s 2014-15 season and will be played in promotional adverts throughout. You can actually watch the first ad in which the song is played throughout on the NBA’s website now, an promo for the NBA On TNT (because for some reason, you can’t embed their videos).
No word on if he’ll do a collaborative promo with Chocolate Drop, however.
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