Directed by GlassFace of GoldRush.
After breaking down our doors with the catchy ass “Day2Day” a few months back and following it up with the equally fresh remix and new joint “The Ex-Song,” Philly’s Tunji Ige is back with a new video.
Teaming up with GlassFace, the two deliver a beautifully dark and violent black-and-white visual for his song “Slow Dance.”
“The video was built on a simple idea,” Tunji explaineds to Fader. “Take the typical formula for a rap video, and remove all the context. No faces are shown, the location and time period are indistinct, only the common themes remain. The narrative of the video follows the violent aftermath as a gang member leaves his gang upon discovering a mystical liquid that promises invincibility.” He continued: “It is about the idea of greed and ownership and whatnot, but for me, the fountain is an artist’s creativity & art, and the gold mask is the artist. Everyone else is trying to get a taste of his ideas and take them from him, but he’s sustained because he’s building a legacy through his creativity, and for that reason the artist will live forever.”
Take in the video above and be on the lookout for Tunji’s upcoming release, The Love Project.