Noisey: Welcome To Atlanta pt. 9 (Video)

blame it on Meka March 10, 2015

How does a song become popular? In episode nine of Noisey Atlanta, we look at the backbone of the trap scene: the producers. We sit down with an elite squad of the most significant names in the scene now — Zaytoven, Mike Will Made It, Sonny Digital, Metro Boomin’, Southside, TM88, and Houston’s Travi$ Scott — as they explain the process of how a track moves from being created in the studio to becoming a hit. No A&Rs are needed. No major labels are needed. The city breaks the mold. What’s the main reason? The key to success in Atlanta is simple: the nightlife.

This is the penultimate episode; the series wraps up next week, just before SXSW. You can check out the previous parts here, if you’d like.