Hov is once again changing the game. With help from his celebrity friends, JAY Z is taking on Spotify, Rdio, Amazon, Pandora, and Beats Music with the relaunch of recently purchased music streaming service TIDAL.
Beyoncé, Kanye West, Nicki Minaj, Madonna, Usher, and Taylor Swift amongst others, have all united in support of TIDAL with a tweet promoting the service last night along with encouraging users to join the movement by changing their profile pictures and using the hashtag #TIDALforALL.
— Rihanna (@rihanna) March 30, 2015
Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL
— NICKI MINAJ (@NICKIMINAJ) March 30, 2015
It's time to turn the tide and make music history. Show you are part of the movement by turning your profile pic blue. #TIDALforALL
— Usher Raymond IV (@Usher) March 30, 2015
— Sean Diddy Combs (@iamdiddy) March 30, 2015
Music makes the people come together. Join Madonna and turn your profile picture blue. Do it for the music. #TIDALforALL
— Madonna (@Madonna) March 30, 2015
— Calvin Harris (@CalvinHarris) March 30, 2015
Tides are about to turn. #TIDALforALL
— dead mow cinco (@deadmau5) March 30, 2015
TIDAL will carry a monthly price tag of $9.99 (premium) and $19.99 (HiFi). The official launch of the service is set to be announced today at 5 p.m. EST.