In a turn of events, Sir Michael Rocks is now a certified, arctic scientist. Okay, so maybe it was an April Fools joke, but seems he really did head somewhere where glaciers float and blocks of ice are manhandled in the official video for “Pull Up.” This will reportedly live on a new project called Populair.
The video came together after Nat Geo wanted to get some shots of me in a more frozen climate to search for the best ice fishing and cold weather wild life,” he says. And explaining how he acquired the jacket that he’s wearing in the video he adds that “there was a type of wolf called the Tasmanian wolf that went extinct decades ago. Before their extinction, when they were still prevalent, a jacket was made from the fur (cruelty free).” According to the song’s lyrics, it sounds like Sir Michael Rocks’ forthcoming Populair album will possibly available via Nat Geo for $25.99 – who knows what to believe anymore.