Remember last week, when Kendrick Lamar performed on the back of a moving truck while dozens of people chased after in enjoyment? Well, it was part of Reebok’s #GETPUMPED event – which aimed to fuse fitness with music – and is available now, in all it’s HD glory.
Reebok and Kendrick Lamar took over the streets of Hollywood with #GETPUMPED, fusing fitness and music with a groundbreaking live event. Kendrick brought his music to the streets, performing songs from To Pimp a Butterfly atop a moving custom truck.
Reebok invited 100 tastemakers from the world of fashion and fitness to lace up with the new Reebok ZPump Fusion shoe. The guests thought they were in for standard 5K run so they could get a feel for Reeboks form fitting running sneaker. But as they ran down the streets of West Hollywood, a truck with Kendrick Lamar, his backing band, and an earth shaking sound system approached. The runners kept pace with Kendrick’s mobile concert stage all the way to the finish line as he debuted live versions of his newest tracks, including “Alright”.