Kendrick Lamar & Reebok Release Short Film, ‘Be Ventilated’

blame it on Meka April 6, 2015

As previous reported, Kendrick Lamar was tapped to be a spokesperson/brand ambassador for Reebok. Today they unveil the latest in that union, a short where K. Dot expounds upon the cultural change he wishes to make happen.

For people out there striving for something new, unexpected and yet classic, Reebok presents the Ventilator. In an era when “fitting in” means following someone else’s lead, we encourage you to move in your own direction. Claim your distinction. Be bold. Inspired by Kendrick Lamar’s definitive and powerful lyricism, we’re bringing a collaboration that invites you to do your thing… a little differently.

Reebok and Kendrick recently put on their version of a 5K run, with Kendrick performing atop a flatbed truck throughout Hollywood, CA.