So, not only did we get a super fresh Zion I x Locksmith collaboration, but now we’re hit with a video as well? Yeah, I’m here for this.
Building off the hype for their upcoming hometown show in San Francisco this Saturday (April 11), MC Zumbi and our man Lock decided to shoot the video for “Culture Freedom” while on The Rapture Tour to help capture the energy.
“We decided to shoot the ‘Culture Freedom’ video while on the Rapture tour because we wanted to capture the energy of just being in the moment and grindin’. I wasn’t tripping off of a deep concept, it’s more about the way we live than trying to present some glamorized version of ourselves. Most of the footage was taken during the last leg while we were traveling thru Colorado and Wyoming. Plus, we’re from the Bay Area, so being in snow just adds an exotic element in our minds. We had a good time just being free with it.” – Zumbi