Disclaimer: Atlanta’s Jomor Swift is dope! The DJ-turnt-emcee* released his GENE$IS LP earlier this year, and we’ve been hooked ever since.
Before I head out to The Masquerade in Atlanta tonight to catch him perform alongside the homie Jonah Cruzz, I wanted to make sure I got up the debut visual from the album.
Running with the standout track “Relentless,” Jomor and his crew plan and execute a heist in the self-directed clip shown above.
* During his DJ days, Jomor broke his back and was bed ridden for a year. Since he couldn’t jump on the tables, and still wanting to stay in music, he learned to rap and produce. His brother built him a studio in his backyard and that’s where GENE$IS was formed.
