After taking over our fall and winter months with the brilliant ignorance that is “CoCo” (I haven’t been able to look at a box of Arm & Hammer without screaming “BAKING SODA, I GOT BAKING SODA!” in my head ad nauseam since), Busta Rhymes protégé O.T. Genasis aims to make our spring and summer seasons a little bit warmer with his latest single “Ricky.” With the song officially hitting iTunes tomorrow (April 28th), he drops this promo video in support of it which gives a bit more insight and detail into his life after his formal introduction landed in the top-20 of Billboard’s Hot 100 charts (ultimately going gold).
Will “Ricky” be as popular as “CoCo?” Honestly I don’t know, as when “CoCo” dropped it almost came out of nowhere. Now that Genasis has established himself somewhat, he’d better have a really good follow-up to keep that momentum going. Only time will tell, however.