Sprite Rolls Out Their New ‘Obey Your Verse’ Campaign

blame it on JES7 June 14, 2015

If that rock you’re living under doesn’t have WiFi – well I suggest you move under a rock closer to a Starbucks. Recently, Sprite returned to their mid-to-late 90s roots with their heavily Hip-Hop influenced campaign, Obey Your Thirst.

Everyone from Nas to AZ, KRS-ONE, Grand Puba, Pete Rock & CL Smooth got involved in the unfiltered, no gimmicks, no bullshit marketing campaign – and Sprite is looking to tap back into the nostalgic action. This time, they’ve included contemporaries such as Drake, while still keeping OGs like Biggie, Nas and the GOD MC Rakim in rotation.

Never forget yourself ’cause first things first, grab a cold, cold can, and obey your thirst

Peep the official Sprite #ObeyYourVerse spot up top with culled performance footage from Drake & Nas’ concert in NYC back in February.