Sprite‘s rejuvenated “Obey Your Thirst” campaign is, in my opinion, one of the few things hip hop needs right now (yes, I’m aware it’s coming from a multi-billion corporation that owns all of Atlanta and would likely sell its own mother for a buck, but I’m digressing): a positive spotlight on its culture as well as some of its prevalent and relevant artists of today. Agree with it or not, that’s infinitely better than anything FOX News has spewed over the last several
days months years.
After spotlighting the present with Drake and shining a light on the legendary Nas, they now focus on the future with this new profile on Long Beach native Vince Staples. In his piece he talks his love of, having a voice for, and being the face of his community. Take a trip through Long Beach with the Def Jam signee below, and listen to/pick up his 2Dope new project Summertime ’06 now.