Statik Selektah Produces Music For Latest Jordan Brand Ad, ‘The Dunk to End All Dunks’

blame it on Meka August 5, 2015

Today, we live in an era where children know more about retro Jordan sneakers than the actual man whose name and likeness adorn the footwear. No, seriously…

While the curmudgeon in me could easily whip up a 500-word piece about how lost the forthcoming generations appear to be, I won’t because A: that’s a bit of an exaggerated claim and B: I’m too lazy to do so.. Besides, while some children may be unaware of who one of basketball’s GOAT players (this is undebatable) we as adults have a responsibility to teach the youth about things like this.

Oh, and, like, stuff like “stay in school,” “don’t do drugs” and “don’t become a rapper” too.

Anyways, next year will mark the 20th anniversary of one of the cheesiest, corniest, yet immensely impactful sports films of all time: Space Jam. Coinciding with the release of one this year’s Jordan Retro shoes, the “Hare Jordan,” Jordan Brand has been implementing a medley of Space Jam-related paraphernalia, with the latest being this intergalactic dunk contest between Jordan Brand rep and Los Angeles Clipper star Blake Griffin and Looney Tunes character Marvin The Martian. While similar to its cheesy, corny film predecessor, the advert does feature the talents of one Statik Selektah (whose new album, Lucky 7, is out now), who produced the commercial’s music.

Watch below.