Travi$ Scott is an interesting character. Although he hails from Houston, his sound is actually a unique blend of various musical styles: Atlanta’s bass-heavy trap scene, Kanye West‘s recent apocalyptic resonance, Future‘s lean-fueled rock-star lifestyle, and everything in between. With the impending arrival of his major-label debut album Rodeo on September 4th, he’s thus far released a pair of singles in support of it: “3500” with Future and 2 Chainz, and the weed anthem “Antidote.”
However, the project’s third single, “Never Catch Me,” doesn’t come in the usual manner. Instead, it is debuted in the latest advert for Beats By Dre‘s new collaboration with clothing brand UNDFTD. In the clip Travi$ recites some of the song’s bars while wearing some of the various high-end headphones throughout. With Rodeo on the way, one can assume that the headphones are supposedly the ideal product to rage with the album.