The Weeknd – “Tell Your Friends” (prod. Kanye West) (Video)

blame it on Patrick Glynn August 24, 2015

The Weeknd is set to drop Beauty Behind the Madness on Friday, and today, he dropped the visual for one of the more highly anticipated tracks, “Tell Your Friends” produced by Kanye West, which he previewed at a concert last week.

The song discusses The Weeknd being a new, more aggressive and less sensitive him, so, of course, the Canadian emcee buries the old him at the beginning of the video before stunting in the desert and making sure all his demons are behind him. The video ends with a preview of the album’s first song, “Real Life,” where The Weeknd starts with his old form saying “I’m never gonna change.” According to the video, though, it seems The Weeknd is set to.

Watch the video above, and listen to snippets of every song off the album here.