Um, okay. I don’t know.
A couple weeks after admitting relapsing and making a nice song for his new-born daughter, Macklemore releases his first single with Ryan Lewis since the release of their 2012 album, The Heist, “Downtown.”
The production on “Downtown” follows the funk and boogie sound hip-hop in the late 70s and early 80s was based around, eventually transitioning into a typical Top-40 melodic chorus. It seems like a tribute to the sound of early hip-hop, but man, Mac is taking flows from the era, and in the third verse, trying to sound like Snoop Dogg. He’s rapping about not knowing which expensive bike to buy, saying everyone from Timbaland to Birdman has a Ducatti. There’s a really, really big song that’s been out for about a year now that this seems to pull influence from, as well, probably to capture its audience’s ears, as well.
Macklemore will be performing “Downtown” at the VMAs this Sunday, according to TIME, and you can listen to the new single below.
UPDATE: The duo released the video for the single, which kind of resembles the video for the really, really popular song I alluded to before. “Downtown” features old-school-hip-hoppers Kool Moe Dee, Melle Mel and Grandmaster Caz and singer Eric Nally, who are featured in the video as well. Hall of Fame baseball player Ken Griffey Jr. is in there, too. It seems like Macklemore didn’t lose the oddness of “Thrift Shop” over the last couple years, no matter how much he doesn’t like the song anymore. He brought all of Seattle out for this one.