I don’t know how you feel, but Apple Music is everything TIDAL is struggling to be. I don’t really use it too much, save for times when I sporadically want to listen to random music from Bobby Caldwell and The Boys, but when I do it makes things incredibly breezy to do.
What does this have to do with Flying Lotus dropping a new beat during his “Discover” advert for the mega-conglomerate? Nothing really, it’s just some good music to distract you for about 55 seconds.
Meanwhile, the new Maps feature in iOS 9 is the only thing I care about from Apple at this point. What did that have to do with this ad? Nothing, of course.