This clip is nearly nine minutes long, and every single millisecond is worth watching.
In an effort to go by the song’s namesake, Lil Dicky attempts to – and succeeds in – making one of the cheapest music videos of all time (or, in his words, to make the “most epic rap video ever for no money. No, seriously: he goes door-to-door asking some of the more financially comfortable members of society asking to shoot scenes in their McMansion, and after he gets someone to agree to this things get even wackier as he proceeds to skimp on every stereotypical facet of rap videos: he meets up with Fetty Wap during one of his club nights to perform the single (and secure a Fetty feature in the video for free), he shoots footage on both a borrowed yacht and McLaren Lamborghini, then he and Rich Homie Quan link up at a run-down trap house. This is before he crashes T-Pain‘s own video shoot for “Make That Sh*t Work” to make his video. This is by far one of the best videos of today, and one of the best rap videos of 2015.
Dicky explains it all like Clarissa…
“This was easily my most ambitious attempt at a music video – and when we began shooting it, I honestly didn’t think we we’re going to be able to pull it off. Perhaps I didn’t have enough faith in humanity.
“But I just thought it would be so fitting to make something special while practicing what’s being preached in the song. And the more we filmed, the more things started to go our way – and what began as the ultimate social experiment turned into the ultimate music video. I’ve never felt prouder of an individual project/achievement. It’s much more than a music video to me. We’re even gonna put out a full 20 minute documentary pretty soon that shows the whole story.”
The video also features some pretty random cameos, too: Sarah Silverman, Kevin Durant, Dillon Francis, Hannibal Buress, Abbi Jacobson and Ilana Glazer of Broad City, Mark Cuban and Tom Petty. Watch the insanity below.
Lil Dicky’s Professional Rapper, also one of the best rap projects of 2015, is out now.