The Weeknd & XO Unveil ‘Beauty Behind the Madness’ Collection

blame it on Shake September 19, 2015

The Weeknd’s new album, Beauty Behind the Madness, is currently wrecking havoc on the charts, and the Toronto talent celebrates by unveiling the BBTM collection from his XO clothing brand.

The limited-edition run includes everything from shirts to beanies, New Era hats, hoodies and patches. Check out the look book below and head to The Weeknd’s online store to cop.

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