Here’s the biggest shocker of the day: Drake and Future’s What A Time To Be Alive took the gold on the Billboard charts. However, it didn’t sell the half-million copies that earlier reports originally suggested.
According to Hits Daily Double, the mega-album between Champagne Papi and the Dirty Sprite Spokesman moved roughly 379,000 SPS (Sales Plus Streaming) units in its opening week, despite the fact it arrived Sunday evening, September 20th (instead of the usual Friday drop) and was exclusively on Apple Music for its first week of availability. However, because of What A Time Future’s third album DS2 enjoyed an 18% boost in sales (and 7% in streams) this week. Add to the fact that this album will go gold before any of his previous three solo outings (including Pluto and Honest), and one can suggest that Future is the latest artist to receive the Drake Stimulus Package.
On the non-OVO/FBG side of things, Mac Miller debuted at No. 3 with his third LP GO:OD AM, moving roughly 78,000 SPS copies. Miller was preceded by Lana Del Rey, whose fourth studio album Honeymoon moved 121,000 SPS copies.
Next week promises to have another strong hip hop showing as well, with Fetty Wap’s self-titled debut leading the charge.