Puff Daddy (or Diddy, or P. Diddy, or Puff, or Puffy) is a rare case in rap. Contrary to the famous words of his close friend Christopher Wallace, his reign either at or near the top has in fact not been shorter than the little guy clad in green who terrorized Jennifer Aniston, Coolio and Ice-T. To his credit, however, Sean Combs is the consummate hustler: not just content with music, the Dids has dabbled in everything from alcohol to reality television, and now you can’t say “Dylan” or stare at a bottle of Ciroc without him earning a check from it.
As such, Puffy has understandably fallen back from music, putting his once mighty Bad Boy Records on the back-burner despite multiple releases from French Montana and Machine Gun Kelly. Perhaps that’s why he’s decided to release his first new project, on his birthday natch, in roughly five years, MMM (or, Money Makin’ Mitch), as a free album; at this stage in his life he doesn’t need to sell records.
A precursor to his (supposed) aural swan song No Way Out 2, MMM is punctuated by the dark-and-lovely “Workin’.” As is customary, the album also features a wide-ranging array of acts: Styles P, Jadakiss, King Los, Pusha T, Lil Kim, Gizzle, French Montana, Travi$ Scott, Big Sean and more guest throughout. And, as is the case with said rare cases in rap, everybody is going to stop to listen to MMM, armchair critique it on Twitter, do one-listen reviews of it, and the usual gamut of whatever rap journalism is supposed to resemble these days. That was likely Puff’s plan in the first place, and somehow I think he’s fine with that.
Stream MMM down bottom and download here.