When watched in chronological order, every video should play out as one, cohesive feature length film titled Purpose: The Movement, which he premiered at the Staples Center in L.A. Friday night. It’s, in ways, sort of familiar to Kanye West‘s concept for the Runaway short film.
Despite being loathed by many, the Canadian pop star and his PR team are fairly clever when it comes to marketing. The tactic is also a bit easier on the human palette than, say, Shia LaBeouf’s slightly unhinged 3ALLMYMOVIES performance art.
We won’t be covering every video, just the ones we actually care about. For the die-hard Bieber stans, head over to his Youtube page and indulge yourselves. Watch the Big Sean-featured “No Pressure” up top, and “No Sense” featuring Travi$ Scott below.