The central theme around GoldLink‘s most recent effort, And After That, We Didn’t Talk, followed the DMV native’s feelings after a broken relationship. In an artistic endeavour to help visualize those feelings a bit better, GoldLink released three visuals, all with different poems summarizing his message.
Premiered by Wonderland Magazine, GoldLink told explained the videos are meant to explain what he “learned too late.” But isn’t that what the space on the album was for?
GoldLink paired with Kojey Radical, who wrote and narrated with poems in the videos, to help further the rapper/singer’s message. He told the magazine:
“With this project we really wanted to explore aspects Male and Female interaction using colour as catalyst both visually, audibly and emotionally. I wanted to keep a key focus on male insecurity and highlight the manner in which we as men choose to treat women. Each video seems to resemble a fleeting moment, intensifying the dialogue with every listen. It reflects just how much the little things we say can become so much more potent the more the moments replay in your mind.”
The three videos, as Kojey metnioned, are conceptualized with the use of color to bring out emotion. The three colors used in the poems and videos are explained below.
PINK: The memory of someone you didn’t deserve. Someone too good for you that you wronged just by being with them.
BLUE: The remembering of an obsession. A relationship you will inevitably, always carry a piece of. A relationship that fragments and damages you and leaves its indelible mark.
ORANGE: Equilibrium. The moment where all the noise fades away and you feel absolutely connected to that other person.
Watch the three videos, “Pink,” “Blue” and “Orange,” below.