The first major music event of 2016 – the GRAMMY Awards – will air on television on February 15th, and will be what many fans in hip hop feel is the official coming-out party for one Kendrick Lamar Duckworth. Nominated for 11 possible trophies, he is only second to Michael Jackson’s record of 12. As such, Kendrick has recently taken to the television waves with the debut of a new song “Untitled II” (or, “Blue Faces“). He now follows that up with a new short, “Pay It Forward.”
Following his “Hard Work” video, this clip chronicles Kendrick’s trip to the White House in 2015, where he would meet and sit down briefly with President Barack Obama. Fully aware of his position as a role model to the youth (as the President is a role model to him), Kendrick ends it by vowing to try his best to be a mentor to others in hopes that it will save lives, sharing information on how people can sign up to be a mentor to others as well.
Directed once again by Dave Meyers and The Little Homies (Kendrick and TDE president Dave Free), the video can be watched in its entirety below.
UPDATE (Jan 15): During a Q&A on YouTube, President Obama was asked who he preferred out of Kendrick and Drake. His answer (27:20 mark) shouldn’t surprise you…