The marketing team for Scion AV seems dead-set on using the hip-hop world as a main — wait for it — vehicle to help push their car. Back in October, Joey Bada$$ contributed a song to Scion with “Aim High.” The car company is set to release an EP for their marketing plan, and today, we get a new song from the project, “Friday,” from New Orleans native Pell.
Set to be played to kickoff the end of the work week, “Friday” is driven by airy synthesizers as Pell sings lyrics of ambition and hopefulness. Just as Friday usually gives a feeling of accomplishment and excitement, Pell wants you to have the feeling you have on Fridays every day of the week.
Stream “Friday” below.