Watch Kendrick Lamar’s “Witness Greatness” Spot

blame it on Meka January 25, 2016

With the 58th Annual Grammy Awards touching down in Los Angeles on February 11th, the campaign for the show has kicked into full gar. Alongside his 11 nominations and impending return performance, Kendrick Lamar is now the focal point of a new advert called “Witness Greatness.”

The spot takes place in Compton, the short features an assortment of residents reciting the lyrics from Kendrick’s mega-hit “Alright” before the cameras turn to Kendrick performing the song throughout the community. It comes across as a clear ploy to show that, unlike the Academy Awards, there is diversity in the GRAMMYs, but nobody is complaining on this side.