Western-themed rap videos are now the thing to do for 2016, it appears.
Following SonReal’s “Whoa Nilly” clip, Mod Sun returns with his own cowboys-inflected clip for “Shoot Em Down,” with Machine Gun Kelly and Blackbear. Mod describes the visual…
“From the first moment I started making this song with Machine Gun Kelly & Blackbear, I envisioned a mini western movie unraveling. So myself and talkboy TV created a tale of two lovers who are torn away from each other by a pack of bandits. I embark on a journey through the desolate desert sands of Joshua Tree, determined to save my love from the clutches of psychotic bandits holding her captive…but my optimistic bravery takes a turn for the worst when I find myself staring down the barrel of a gun. As I take my last breath and embrace my obvious demise… Machine Gun Kelly comes riding in on a horse—and things begin to Look Up.”
Watch everything unfold below.