Australian producer Flume has become a favorite of mine stemming from the electronic genre, and his next album, Skin, is set to drop sometime this year. After stopping by the DopeHouse with the Vince Staples-laced “Smoke & Retribution,” he returns with the video for another Skin single, “Never Be Like You.”
“Never Be Like You” has been out for less time than the Vince Staples-featured single, but it’s already hit No. 1 on the Australian charts, so it’s only right the song got a visual treatment. While the song follows the feelings of a relationship post-heartbreak, the video shows the feelings and enjoyment of the relationship up to the moment Kia realizes she “fucked up.” The video is pretty standard, but there’s a cool visual effect that seems to match the wavering style of production Flume’s come to be recognized for.
Check out the visual above.