Much like the rap game these days, the R&B world is extremely oversaturated with a plethora of new artists popping up
every week daily. The advent of social media has officially given rise to the “overnight celebrity,” especially the forward-thinking tastemakers who are smart enough to use the platform to promote the artistry versus for narcissistic reasons — always careful and hyperaware not to OD.
Ten years ago, signing with a major label would have been the main objective on most artist’s minds. Luckily for us, the newest wave of our generation is more focused on free-thinking. Being independent is, well, liberating, with very little caveats to reach out and pick at. Along with the potential to earn a lot more money, indie artists have more flexibility to tour, are given free-rein creative expression and don’t have to deal with A&Rs and vainglorious label executives relentlessly hounding you about certain deadlines.
Since quietly arriving on the scene a little over a year ago, South Jersey singer/songwriter Tone Stith has been increasing his stock, receiving rumbling approbation from both diehard fans and industry culture vultures. Stith, who has writing credits for two songs on Bhris Brown’s Royalty album, recently caught the ear of Rap-A-Lot Records founder J. Prince — the proud Houston mogul who discovered Drake and had a hand in getting him signed to Young Money.
After hunkering down in his lab for an undisclosed amount of time, Stith is ready to officially reveal himself to the world, putting the final touches on his debut album, California 70. Get to know the New Jeruz native with his latest video, “Ooh Ahh (Thru The Door)” up top (shouts to Alia for the heads up, but not actually sending me the video).
Watch Stith’s in-studio performance of his cover of Bryson Tiller’s “Exchange” below.