Jim Hurdle – “Makiki” (Video)

blame it on JES7 June 12, 2016

As we edge closer to the release of Jim Hurdle‘s upcoming, as-yet-untitled album, the proud emcee from the 50th State continues to give outsiders, tourists and those who have never stepped foot into the real Hawaiʻi a chance to soak in the raw, powerful energy which makes our islands special and unique.

Although his past two visuals — “OK (You Right)” and “Infinity,” (along with his latest, “Makiki”) are profoundly contrasted in visual style — they all poignantly vibrate on the same plane, and serve to function as a reminder of how far-reaching and transcending Hip-Hop is.

In the cinéma vérité-styled visual for “Makiki” (shot and directed by Aloha Hype), Jim drives home the the old Rakim Allah maxim “It ain’t where you from, it’s where you at,” noting the fact that although he was raised in Waiʻanae (the West Side of Oʻahu), his heart lies in the Honolulu neighborhood of Makiki.