Future “the rapper” has now become Future “the newest celebrity endorsement for Reebok.”
Over the weekend, the EscoTerrestrial rapper unveiled a new deal with Reebok on Instagram, becoming a sponsor for their new InstaPump Fury shoe, Overbranded.
Reebok partnership lit..ain done yet,only the beginning
— FUTURE/FREEBANDZ (@1future) July 10, 2016
“It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in,” Future said in a press email. “Not only am I honored, but I feel privileged to be a part of the family.”
He joins Kendrick Lamar, Swizz Beatz and others from the hip-hop world to get a deal with Reebok.
In addition to the shoe deal, Future said the next mixtape he drops will be a Freebandz — his record label — project.
The mixtape will be called Forever or Never, and it’ll feature the label’s talent including Metro Boomin, Young Scooter, Zoey Dollaz and more.
U either FBG Forever or NEVER,all dez sometiming ass nighas
— FUTURE/FREEBANDZ (@1future) July 11, 2016
Future is also set to release yet another mixtape, Beast Mode 16 — his fourth this year — by the end of the month. Between two more mixtapes and his sites set on getting his own signature shoe, life continues to be a whirlwind of riches for Nayvadius.