Atlanta’s Deante’ Hitchcock Can Rap His Head Off

Everyday, the DopeHouse gets sent hundreds of emails, tweets, DMs, and — sometimes painfully — text messages from musicians, managers, producers, publicists and everything in between each and every day. Quite simply, it sometimes is not an easy task to weed through that to find some truly great talent.

This is where Deante’ Hitchcock comes in.

I recently found the Atlanta native’s music in essentially the most traditional of ways: a brief video of him freestyling in the passenger seat of his car. And by “freestyling,” I mean “rapping his absolute head off,” effortlessly switching between battle, braggadocio and socially conscious with the greatest of ease:

(There’s several more equally dope examples on his Twitter.)

That talent isn’t just limited to these backseat freestyles, either. Hitchcock has released two projects, 2015’s Wishful Thinking and 2016’s GOOD which hit iTunes on July 28th. Giving the latter a few spins over the last few days, Deante’ instantly reminds me of another lyrically dense Southern-based rapper: J. Cole. Like its namesake, GOOD is an incredible project that is — quiet as kept — one of the dopest releases I’ve heard this year. Give it a spin below.

Grab GOOD on iTunes now.