Usher’s new album, Hard II Love, is technically out now — it’s a TiDAL exclusive. It drops everywhere on Friday. He also has a new movie, Hands Of Stone, where he plays Sugar Ray Leonard, out, too, so he’s in full promotional mode as he goes sneaker shopping with Complex’s Joe La Puma.
The two discuss Usher’s habits of wearing down and shaving soles of shoes to make them easier to dance in, what Jordans mean to him and black kids across the country, not having a strong sense of brand loyalty, his appreciation for Adidas linking with artists for exclusive shoe deals and more.
At the end of it all, he walked out with a couple new pairs of shoes — including a pair of Kyrie’s (Usher part-owns the Cavs) — and a KITH cup and toothpicks, because everyone can use a little extra promotion.
Watch the segment below.