For the last several Falls, fast fashion retailer H&M has collaborated with a high-end brand to sell normally expensive products at a much lower price point. Versace, Maison Margiela, Balmain, and Alexander Wang are among the many collaborations which routinely sells out upon its official release.
On November 3rd H&M will team with Kenzo for this year’s collaboration, and for its promotional campaign the likes of Rosario Dawson, Chloë Sevigny and Chance The Rapper are involved. Photographer Jean-Paul Goude shot the campaign, which a behind-the-scenes look can be seen below.
Chance’s individual profile can be seen below.