The Weeknd has returned with a “Starboy” character, which he introduced with a new haircut and single — featuring Daft Punk — last week.
The song is the intro to his upcoming Starboy album, so it’s not really anything more than introduction to the character as he sings “look what you’ve done — I’m a muthafuckin’ starboy” on the hook, where he’ll probably later delve into what fame has turned The Weeknd character into.
The album is out November 25, and he’ll promote the album starting on Saturday Night Live this weekend. But before he does that, Abel shares the visual for the album’s title track.
The video is set with similar red and blue hues as the album cover. In it, The Weeknd puts the old version of himself to rest before tearing up a mansion with his new persona.
Watch the video below, and pre-order Starboy on iTunes.