And Now, DJ Khaled Has His Own Lotion Called “They Block”

blame it on Meka December 12, 2016

Because, why not.

Have a penchant for sellings records, can become a quasi-motivational speaker, and run a social media platform and do all of this while being a father for the very first time? No? Well, regardless, this “new” product from DJ Khaled is for you.

Khaled has teamed with Palmer’s Cocoa Butter Formula — aka, one of the reasons Black people age so gracefully — to release a capsule collection of lotions: They Block, Live Life Smooth and We The Best Glow. Granted, it’s just the same product with DJ Khaled branding on it, but Palmer’s is actually some very good stuff.

Of course, Khaled has released three Instagram adverts for each one too:

“Live Life Smooth”

A video posted by DJ KHALED (@djkhaled) on

“They Block”

A video posted by DJ KHALED (@djkhaled) on

“We The Best Glow”

A video posted by DJ KHALED (@djkhaled) on

The special lotions will be available December 13th.