Back in September 2016, it was reported that music streaming giant Spotify had engaged in “advanced talks” to purchase SoundCloud. However, that did not happen as the reported price tag of ONE BILLION DOLLARS was too high even for Spotify, which itself has been valued at between $4 and $8 billion.
Now, Google has thrown its hat into the ring.
Music Business Worldwide has reported that that the company has begun negotiations to acquire SoundCloud for half of what was being offered to Spotify: $500 million.
If the purchase goes through, the three major labels — Universal, Sony and Warner — all stand to take a cut as well, as they all own shares of the company after signing licensing deals.
Soundcloud has roughly 175 million users worldwide.
Soundcloud isn’t the only music streaming service to possibly be purchased either. MBW also reported that Pandora may get bought by Sirius XM “in the coming months.”