Reebok has permeated the hip-hop world via sponsorships for year, most recently with a string of signature shoes from Kendrick Lamar and a sponsorship deal with Future. The latest addition to the Reebok team comes in the form of “Fade” choreographer and extraordinaire, Teyana Taylor.
In a new 30-second spot, she says the deal is a “dream come true.” “The 5411s really opened up the door to get more creative with women’s sneakers,” she said before breaking into part of the routine from the “Fade” video, which certainly got more eye balls attracted to her art.
The details of the deal aren’t specific, but you can get introduced to the new relationship below.
