Migos‘ recent revival — and it’s that, a revival, not an emergence — isn’t all that surprising. It’s really three rappers getting the dues they’ve paid in return.
They have the No. 1 song (and, to be honest, probably the No. 1 album in the country soon enough) with “Bad And Boujee,” and for years have been the starting point for what rap’s latest trend would be. And the best part? “Bad And Boujee” is probably at the bottom of the Culture Singles totem pole, topped by “T-Shirt,” “What The Price” and “Call Casting” (in that order).
In interviews with The FADER and, most recently, The New York Times, Quavo, Offset and Takeoff preach their work ethic paid off and they knew this time of notoriety would come. But they hit a wall, it seemed, it 2015 and the populous started to write them off. Their debut album, Young Rich Nation, flopped commercially and Offset was in and out of jail.
As the Times interview points out, they used 2016 as a year of “slowing down and spreading out.” Individually — including a monster year by Quavo — they featured on artists songs from around the industry, all to bring more eyeballs to Migos. And it worked.
Their second album — which will sell more copies than their debut based on streams from “Bad And Boujee” alone – is called CULTURE, fitting for the impact they’ve had on rap the last half-decade.
“The new album title is about the culture of hip-hop music,” Offset told The FADER. “It’s time to let the culture be known. It’s time to claim it. And it’s time to claim that we are the Migos, and for people to understand that this is what we did. We did a lot for music. Migos is the culture.”
The album has features only from equally known artists. DJ Khaled appears on the opener, and 2 Chainz, Gucci Mane, Travi$ Scott and Lil Uzi Vert‘s “yah, yah, yahs” all make appearances across CULTURE‘s 13 tracks.
Stream it below and cop CULTURE on iTunes.